Wadfow Tools Nepal: Social Media Management.
Making a power-tools brand look as tough online as its products, with content that shows real tools doing real work.
Wadfow is an international hand and power tools brand. Its Nepal team needed social media that would reach contractors, workshops and DIY buyers, and show them why Wadfow is worth choosing at the counter.
Technologies
- TikTok
- Meta Ads Manager
- Adobe Photoshop
- Premiere Pro
The Challenge
Technical products
specifications are hard to make interesting in a feed
Two audiences
professionals and home users want different things
Dealer network
buyers needed to know where to find the tools near them
Crowded market
many tool brands compete on price alone
What We Did
Content Strategy
- Content pillars: product demos, tips, offers and dealer highlights
- Separate angles for professionals and DIY buyers
- Monthly content calendar
Product Creative
- Product photos and lifestyle shots
- Demo reels showing tools in use
- Specification carousels made easy to read
Campaigns & Ads
- Festival and launch campaigns
- Targeted Meta ads for contractors and workshops
- "Where to buy" dealer promotions
Page Management
- Scheduling and posting
- Replies to comments and messages
- Monthly performance reports
Our Process
Brand Alignment
We followed Wadfow's global brand guidelines and adapted them for Nepali buyers.
Plan
We built a monthly calendar around product launches, seasons and offers.
Create
We shot, designed and edited each post and reel in-house.
Publish & Promote
We published on schedule and boosted top posts to the right audience.
Report
Each month we reported reach, engagement and enquiries, and planned the next month.
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