Stanford International: Meta Ads Lead Generation.
Strategic Meta ad campaigns that brought Stanford International a steady flow of student leads.
Stanford International is an education consultancy based in Australia. They needed students who are serious about studying in Australia, not just clicks. We planned and ran strategic Meta ad campaigns that turned scrolling students into leads for their counsellors.
Technologies
- Meta Ads Manager
- Meta Lead Forms
- Canva
- Premiere Pro
The Challenge
Crowded market
many consultancies chase the same students with the same offers
Lead quality
the counsellors needed serious enquiries, not just likes
Spending wisely
every rupee or dollar of ad spend had to bring results
What We Did
Campaign Strategy
- Audience targeting by country, course and intake
- Campaign structure for each intake
- Budget plan and bidding strategy
Ad Creatives
- Image and video ads
- Student success stories
- Clear offers and calls to action
Lead Capture
- Meta lead forms with screening questions
- Messenger and WhatsApp enquiry ads
- Leads delivered to the counsellors quickly
Optimisation & Reporting
- A/B testing of creatives and audiences
- Budget moved to the best-performing ads
- Regular lead and cost reports
Our Process
Research
We studied the students Stanford International wants to reach and what competitors were running.
Plan
We set goals, audiences and budgets for each campaign.
Launch
We launched ads with several creatives and audiences to test.
Optimise
We cut weak ads, scaled strong ones and kept refining the targeting.
Report
We reported leads and cost per lead so every decision was based on data.
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