Sajilo Ghar: Social Media, Content & Brand Tools.
A complete social media engine for Sajilo Ghar: strategy, monthly planning, shoots and edits, plus the in-house tools that keep every post on brand.
Sajilo Ghar (sajiloghar.online) came to us posting now and then, with no plan and no consistent look. We took over the whole process: we set the strategy, planned each month's content, ran the shoots, and edited every post and reel. Then we built internal tools so the brand stays consistent as content grows.
Technologies
- TikTok
- Meta Business Suite
- Adobe Premiere Pro
- Lightroom
- React
- Node.js
The Challenge
No direction
posts went out when someone had time, with no goal behind them
Mixed visuals
phone photos, stock images and AI images in different styles made the page look unrelated post to post
Guesswork
there was no easy way to see which content was working
No time in-house
the team was busy running the business, not filming it
What We Did
Social Media Strategy
- Audience and competitor research
- Content pillars and brand tone
- Platform plan for Instagram, Facebook and TikTok
Monthly Content Planning
- Calendar planned a month ahead
- Festival and offer campaigns set in advance
- Captions and hashtags written in English and Nepali
Shoots
- Photo and video shoot days on location
- Shot lists planned for each month
- Product, space and people shots
Editing & Design
- Reels edited with trending audio and subtitles
- Branded post and story templates
- Photo retouching and colour grading
Internal Tools We Built
Brand AI Prompt Generator
A tool that builds AI image prompts from Sajilo Ghar's brand guidelines, covering colours, lighting, style and composition. Every AI-generated image matches the brand, whoever on the team creates it.
Calculators
Custom calculators that give the team and customers quick, accurate estimates without spreadsheets.
Social Media Analytics Dashboard
One dashboard showing reach, engagement and follower growth across every platform, so each month's plan is based on numbers, not guesses.
Our Process
Discover
We studied Sajilo Ghar's customers, competitors and past posts to see what worked and what didn't.
Plan
We set content pillars and built a monthly calendar that the client approves before anything is shot.
Shoot & Create
One planned shoot day, plus on-brand AI images from the prompt generator, gives us a month of content.
Edit & Publish
We edit, schedule and publish, then reply to comments and messages.
Measure
The analytics dashboard shows what performed, and we adjust the next calendar.
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